Project Description

Our parents love the vouchers because most are full time working parents and they are simple easy meals. Annabel Karmel is very suitable for our nursery as we promote healthy balanced meals.
Teacher, St Laurence Pre-School Playgroup
The parents like simple recipes. They are also likely to visit the website and print off the voucher because they are interested in the meals and saving money.
Teacher, Andy Pandy Pre-School
Our parents like the ready meals as they are healthy and because they are age appropriate.They will probably use the vouchers.
Teacher, Elim Church Day Nursery

 

Annabel Karmel logo

AUDIENCE

Pre-school parents.

OBJECTIVE

To introduce the Annabel Karmel brand to parents and raise awareness of their new products. To also encourage parents to visit their website via a voucher incentive.

COMMUNICATION

A2 poster displayed in Parentsource information units in targeted nurseries in close proximity to Tesco stores, reaching parents and carers of nursery children. A5 booklets with recipe ideas and voucher offer distributed directly to parents.

OUTCOMES

Increased awareness among target market.

  • Poster Impacts – 230,100
  • Parent Reach – 18,300