Project Description

“The Little Miss Inventor poster was nice and bright and parents will look for the book in shops. The activity sheets were fun for the children to complete!”
Teacher, Dunstable Icknield Lower School Nursery
“Mr Men remain strong in the marketplace due to parental memories when growing up. The Little Miss Inventor poster and activity sheets were successful in our nursery due to the eye catching design and well pitched to the age category!”
Teacher, Dolphins Pre-School Group
“The Little Miss Inventor poster and activity sheets were bright and colourful, the activity sheets were interactive and fun for the children.”

Teacher, St Mary's RC Primary School

 

 

 

 

 

AUDIENCE

Pre-school parents.

OBJECTIVE

To raise awareness and create excitement about the new character from the Mr Men family, Little Miss Inventor and to encourage purchase of the new book.

COMMUNICATION

A2 posters displayed in Parentsource information boards at the entrance to nurseries and A4 activity sheets distributed directly to children aged 3-5 years old. Supporting Little Miss Inventor content was showcased on our free primary school website Squizzes.com, including a more challenging downloadable activity sheet for older children.

OUTCOMES

  • Poster reach: 18,944
  • Impacts: 378,000
  • Handout reach: 16,000