Project Description

“The Diary of A Wimpy Kid activity sheets were very relevant as our pupils are studying the books in class at the moment, the children are definitely enjoying the sheets.”
Teacher, St Wulstan's RC Primary School
“Our pupils said they like the Diary of A Wimpy Kid word search and found the spot the difference activity fun to do. They are very interested in the chance of winning.”
Teacher, Weldon CE Primary School
“Our pupils love the Diary of A Wimpy Kid books, the characters and they are all going enter the competition.”

Teacher, Kingfisher CP Primary School

 

 

 

 

 

 

 

 

AUDIENCE

Primary school pupils aged 7-11 years old and their parents and teachers.

 

OBJECTIVE

To raise awareness of the new DVD and digital download release of the Diary of A Wimpy Kid movie. To keep the movie top of mind in the lead up to the release during the October half term. To engage with pupils and promote the ‘Writing Challenge’ competition.

COMMUNICATION

A4 printed resources distributed directly to pupils aged 7-11 years old in primary schools nationwide. The handouts included a homework themed ‘Writing Challenge’ competition with entries sent to our freepost address or uploaded to our online website. In addition, supporting digital content about the competition was showcased on Squizzes.com along with an explanatory video from the author of Diary of A Wimpy Kid, Jeff Kinney on the homepage.

OUTCOMES

  • Handout Reach: 239,700