Parents hadn’t heard of “Big Milk” before so the vouchers were very useful because it meant that they could try this to see if they liked it without it costing.
The Big Milk campaign was targeted at the right age group and parents said they would try and get it from our local Morrisson. Lots had not heard of Arla Big Milk previously. It targets the people who might buy the milk. The vouchers are very useful as it helps them to try a product if they haven’t already done so.
Parents weren’t familiar with Arla Big Milk so this campaign was well received.