Project Description

Parents hadn’t heard of “Big Milk” before so the vouchers were very useful because it meant that they could try this to see if they liked it without it costing.
Teacher, Mulberry Bear Day Nursery and Pre-school
The Big Milk campaign was targeted at the right age group and parents said they would try and get it from our local Morrisson. Lots had not heard of Arla Big Milk previously. It targets the people who might buy the milk. The vouchers are very useful as it helps them to try a product if they haven’t already done so.
Teacher, Red Lane Primary School
Parents weren’t familiar with Arla Big Milk so this campaign was well received.
Teacher, Sunshine Day Nursery

Arla Logo

AUDIENCE

Pre-school parents.

OBJECTIVE

To create awareness around the Big Milk brand and to encourage parents to trial the product by providing a complementary coupon.

COMMUNICATION

A2 posters placed in Parentsource information units in nurseries nationwide reaching parents of nursery children. Distribution of A5 leaflets to parents and carers of nursery children via their nursery.

OUTCOMES

Increased awareness among target market.

  • Poster Impacts – 550,000
  • Handout Reach – 41,300