Project Description

“The poster is a good advert and it looks interesting. The students were not familiar with the Throne of Glass series before the poster but it has definitely appealed to them now!”
Teacher, Charles Darwin School
“Our pupils have all been talking about this book with their friends after receiving the postcards – they knew all about it!”
Teacher
“We are very excited about the new Sarah J. Maas book. Crown of Midnight has been very popular; there will be a queue for the new one!”

Teacher, Chilwell School

 

 

 

AUDIENCE

Secondary school and college students aged 14-19 years.

 

OBJECTIVE

To promote the new book, Queen of Shadows from Sarah J. Mass in secondary schools, sixth forms and colleges and to introduce the series to students that haven’t previously read her books.

COMMUNICATION

6 sheet posters displayed in high footfall areas in sixth forms and colleges nationwide. Postcards distributed directly to KS4 students aged 14-16 in secondary schools nationwide.

OUTCOMES

Increased awareness among target market.

  • Poster Reach: 186,623
  • Poster Impacts: 2 million
  • Handout Reach: 25,080