Project Description

Wonderfully striking – really stands out!
Teacher, St Richard Gwyn RC High School
The British Heart Foundation poster is in a place with high significance to the students – it’s ‘cool’ for them to know about the campaign.
Teacher, Abbey College
The students have really noticed this poster!
Teacher, Ysgol Gyfun Gymraeg Llangynwyd

 

AUDIENCE

Secondary school pupils aged 11-16 and sixth form students aged 16-19.

OBJECTIVE

To encourage schools and young people to sign up to the Call, Push, Rescue programme in order to learn key lifesaver skills.

COMMUNICATION

Display of A0 and 6-sheet posters in prominent communal areas in secondary schools and sixth forms and the direct distribution of A5 informational handouts to pupils aged 11-19 years.

OUTCOMES

Reach: 28,524 (11-16 year olds)
Handout Reach: 28,700 (11-16 year olds)