Project Description

“Our pupils could read the Adventures with Bernie the Bear activity sheets really easily, the activities promoted discussion and the children really enjoyed them. They asked for more!”
Teacher, Cuthbert's CE Primary School
“ The Adventures with Bernie the Bear activity sheets were really suitable as we are a Church of England School and the sheets appealed to the children for their Christian values.”
Teacher, Abbey CE VA Primary School
“The activity sheets taught our pupils about another culture and to think about others. The Adventures with Bernie the Bear activities sheets were very beneficial.”

Teacher, High Mill Primary School

 

 

 

 

 

 

AUDIENCE

Primary school pupils aged 7-11 years old and their parents and teachers.

 

OBJECTIVE

To raise awareness of Adventures of Bernie the Bear and to encourage parents to sign up to the quarterly Christian Aid educational packs.

COMMUNICATION

A4 printed resources distributed directly to pupils aged 7-11 years old in primary schools nationwide. The activity sheets encouraged pupils to learn more about different cultures and countries while giving them a flavour of future subscription packs. In addition, supporting digital content about the countries featured in the activity sheet was on Squizzes.com.

OUTCOMES

  • Handout Reach: 80,780