Project Description

 

Super Yummies appealed to our parents, it gave them the chance to see a healthy new snacking option for their children. They also thought that the poster was very eye-catching and informative. The poster is useful for our parents as it has given them a new idea to try and they will remember.
Teacher, Glenhurst Nursery & Pre-school
The Super Yummies vouchers went down really with the parents and they will definitely being using them!
Teacher, Devonshire Rooms Pre-School
The parents with younger siblings liked the idea of the Super Yummies coupon for them to try the product. They like to see what new healthy options are available for their children.
Teacher, Andy Pandy Pre-School
Parents loved the samples saying it was nice to try before they buy. They took money off coupons and may use.
Teacher, Sticky Fingers Pre-School

danone new logo

AUDIENCE

Pre-school parents.

OBJECTIVE

To promote the new range of healthy snacks from Cow & Gate, Super Yummies. Parents were given the opportunity to trial the snack range via free samples, as well as providing money off coupons to encourage repeat purchase.

COMMUNICATION

A2 posters placed in Parentsource information units nationwide. A5 leaflets with money off vouchers and Super Yummies product samples distributed directly to parents.

OUTCOMES

Increased awareness among target market.

  • 94% of parents recalled one or more pieces of communication
  • 83% are likely to purchase Super Yummies following the campaign
  • 90% likely to redeem the voucher
  • 64% of parents discussed the campaign
  • Poster Reach – 90,383
  • Poster Impacts – 1,205,100