Project Description

“This poster was well-timed for our students because several students in Year 13 are still considering an apprenticeship rather than taking up their place at university. Year 12 students have just had career interviews and are also looking at apprenticeship as well.”
Teacher, Bridgewater School
“The Deloitte poster coincided with National Apprenticeship Week which was great. The clever use of artwork encouraged attention to the poster because of its use of colour and space.”
Teacher
“The Deloitte poster and handouts were really striking for our students. We have recently had many talks about apprenticeships so it was a good follow on from that.”

Teacher, Woodhouse College

 

 

AUDIENCE

16 – 19 year olds.

 

OBJECTIVE

To raise awareness of the BrightStart business apprenticeships with Deloitte and to encourage students to find our more information and apply.

COMMUNICATION

6 sheet posters displayed in high footfall areas in targeted sixth forms and colleges and A5 leaflets distributed directly to students in school sixth forms.

OUTCOMES

Increased awareness among target market.

  • Poster Reach: 10,771
  • Poster Impacts: 646,260
  • Handout Reach: 7,430