Project Description

“Our pupils enjoyed trying new things and the packaging was child friendly. The children liked the product, there is a Tesco close by and everyone likes a bargain. It also gave the child a chance to try something new without the parents wasting money.”
Teacher, Heath View Academy
“Our pupils thought that the GoGo squeeZ samples were fun and easy to use, the pouches are handy for lunch boxes, school trips and picnics etc. Our parents were happy because they are not wasting money on something their children might not like.”
Teacher, Brady Primary School
“The GoGo squeeZ handouts and samples are something different and free for the children to try. Our parents really liked the money off voucher!”
Teacher, St Clements CE Primary School
“The kids loved them, thank you! The GoGo squeeZ samples were yummy and the face hangers were very funny.”

Teacher, Prince of Wales Primary School

 

 

 

 

AUDIENCE

Primary school pupils aged 4-7 years old and their parents.

 

OBJECTIVE

To raise awareness of the GoGo squeeZ fruit and yogurt products amongst primary school pupils and parents.

COMMUNICATION

Product samples and face hangers with money-off voucher were distributed directly to the Key Stage 1 pupils in our network of primary schools within close proximity to Tesco stores. The free samples and face hanger handouts with money-off voucher created engagement with our parents as they liked that their children were able to try the product before purchasing.

OUTCOMES

  • Number of samples distributed: 260,695
  • Number of leaflets distributed: 133,540