Project Description

  • LEGO Juniors poster
  • Lego Juniours communications

The campaign is excellent! Colourful poster, attractive handouts and bonus of free product, thank you!
Teacher, Broadford Primary School
The campaign is excellent! Colourful poster, attractive handouts and bonus of free product, thank you!
Teacher, Broadford Primary School

LEGO Logo

 

 

AUDIENCE

Parents of pre-school children.

OBJECTIVE

To raise awareness of the developmental aspects of the product, encourage trial and prompt purchase of the LEGO Juniors range.

COMMUNICATION

A2 posters were displayed in Parentsource information units throughout the UK. Supporting A5 handouts were distributed to parents with the opportunity to win LEGO Juniors prizes. A free LEGO Juniors set was also given to each participating nursery.

OUTCOMES

Poster Impacts: 349,500
Poster Reach: 26,277 Parents