Project Description

“The Minuscule activity sheets appealed to our pupils because they have recently seen the trailer for the film and they enjoyed the activities. Our pupils are likely to watch the film because some pupils were intrigued by the activity sheet and the subsequent show.”
Teacher, Pencaerau Primary School
“The children will have lots of fun with the activity sheets. It has come at a perfect time with the half term holidays around the corner, it was a great treat! It will definitely encourage them to see the film!”
Teacher, High Cross Primary School
“The Minuscule activity sheets are definitely the sort of thing the children really like to get involved with, they were well accepted by the children and they are eager to see the film!”
Teacher, Elangeni School

AUDIENCE

Primary school pupils aged 7-11 years old and their parents and teachers.

OBJECTIVE

To create awareness and excitement around the new film Miniscule and to reach primary school pupils in close proximity to VUE cinemas.

COMMUNICATION

A4 activity sheets were distributed directly to pupils aged 7-11 years old. The activity sheets included educational content to help the children to learn more about the insects that were featured in the film. Supporting digital content was also featured on Squizzes.com.

OUTCOMES

Increased awareness among target market.

  • Handout Reach: 46,755