Project Description

The snack appeals to parents because it’s a healthy alternative to normal biscuits or snacks.
Teacher, Puddleducks Nursery
Our parents liked the Little Dish Go Go’s samples because it gave them a chance to try something new.
Teacher, Horley Row Community Pre-School
The packaging for Little Go Go’s was lovely, the name and the pictures of animals being energetic really made it stand out. They are a perfect size for the children as well. The parents have tried the Go Go’s too and would really like to try other flavours.
Teacher, Mishy Mashy Mooch
The parents were really pleased to see that the Little Dish Go Go snacks were healthy and loved that they were such great value for money.
Teacher, St Finbars Catholic Primary School
Little Dish Go Gos are a great sized bag and would fit easily in a coat pocket. They had just the right amount of biscuits in the packet that could also be dipped into a yogurt. The parents said they would use the voucher as the main supermarket near by is Tesco.
Teacher, Grimes Dyke Primary School

 

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AUDIENCE

Pre-school parents.

OBJECTIVE

To promote the new line of healthy snacks from Little Dish and to give parents the opportunity to trial the snack range via free samples, as well as providing money off coupons to encourage repeat purchase. The nurseries that were chosen were within close proximity to Tesco’s for parents to redeem their coupons.

COMMUNICATION

A2 posters placed in Parentsource information units in nurseries. A5 leaflets with complementary coupon and accompanying free samples.

OUTCOMES

Increased awareness among target market.

  • 69% are likely to purchase Little Dish Go Gos following the campaign
  • 68% likely to redeem the voucher
  • 52% discussed the campaign
  • Poster Reach – 29,640 parents
  • Poster Impacts – 395,200