Project Description

  • Mr Peabody and Sherman film poster
  • Mr Peabody and Sherman film poster
  • Mr Peabody and Sherman film poster

Lots of interesting characters. The children spotted Leonardo Da Vinci, Tutankhamun, Lincoln, Washington, Napoleon…makes a great film.
Head Teacher, Forefield Junior School
Activity sheets were very well received, pupils keen to have them. Well timed activity, much talk about half term viewings.
Teacher, St James the Great RC Primary School
The children really enjoyed looking at these sheets and several have decided to go and see the film during our half term.
Teacher, Hambleton CE (VC) Primary School
It was fun doing the activities on the sheet. The poster made me want to go and see it.
Girl, age 9, Hambleton CE (VC) Primary School
It is a good poster which persuaded me to go and watch the film.
Boy, age 11, Hillstone Primary School

20th century fox logo

 

 

AUDIENCE

Primary school children aged 4-11 and their parents.

OBJECTIVE

To create awareness of the Mr Peabody and Sherman release amongst pupils and parents and to encourage them to see the film during the half term holiday.

COMMUNICATION

A0 posters in communcal areas, supported by educational and fun A4 activity sheets for use during reward time, after school clubs and as a take home, plus featured digital content on Squizzes.com.

OUTCOMES

Reach: 89,500 primary school pupils

Research amongst 7-11 year olds showed:

  • 99% of pupils recall the communication.
  • 75% of pupils discussed the film with parents, friends, teachers and others.
  • 71% of parents either saw or were told about the campaign.