Project Description

A very effective, gentle product for young children, also a quality product. Our parents were not familiar with the Oilatum brand so free trial was very useful.
Teacher, Shernold School
We have over 160 families attending, who will greatly benefit from the info/samples provided. A small majority were already familiar with Oilatum and now they all get to try the product before buying & save money with the voucherstestimonial]
Teacher, Holyrood Playgroup
This campaign was very suitable as some children suffer with dry skin.  Our parents hadn’t heard of Oilatum before so they really liked the money off vouchers.
Teacher, St John's Community Primary School
Our nursery environment caters for the target Oilatum audience. The campaign was perfect for young children & families with babies. Only some of our parents were already familiar with the Oilatum brand.
Teacher, Long Oak Pre-School

Gsk Logo

AUDIENCE

Pre-school parents.

OBJECTIVE

To create awareness of the Oilatum Daily Junior range amongst parents of pre-school children to inform them about the benefits of using Oilatum products on their children’s skin. To encourage parents to trial and then buy the products.

COMMUNICATION

A2 poster placed in Parentsource information units in nurseries nationwide reaching parents and carers of nursery children. Hand to hand distribution of A5 information booklets, money off vouchers and sachet samples to parents.

OUTCOMES

Increased awareness among target market.

  • 94% of parents recalled one or more pieces of communication
  • 77% are likely to purchase Oilatum Daily Junior products
  • 80% likely to redeem the voucher
  • Poster Impacts – 1.8 million
  • Parent Reach – 67,470