Project Description

“Often first time parents aren’t always aware of new products which they can find useful and beneficial, so the Organix samples were great for our parents. Everyone with children does not want to waste money on products which may not be popular but if they can sample first this is helpful.”
Teacher, Beehive Childrens Day Nursery
“Our parents really like the Organix free samples because it gives them an opportunity to sample them before buying a full box. The children seemed to really like them too!”
Teacher
“A couple of parents I spoke to are already fans of the Organix range so they were very pleased with the samples. I am sure they will redeem the voucher.”

Teacher, Swillington Pre-school Playgroup

 

 

 

 

 

 

AUDIENCE

Pre-school parents.

 

OBJECTIVE

To inform parents about the Organix snack range and to encourage parents to trial and then buy the products.

COMMUNICATION

Hand to hand distribution of concertina information leaflets with money off voucher plus a free sample of the Apple & Date Goodies bar for parents to try.

OUTCOMES

  • Handout Reach: 22,500