Project Description

  • Lauren Kate teardrop book sample handouts
  • Lauren Kate teardrop book sample handouts
  • Lauren Kate teardrop book sample handouts

We knew that Teardrop would be incredibly popular. Our challenge was to ensure that the fans of the ‘Fallen’ series knew about the book release, as well as encouraging new readers to sample the book. JazzyMedia made sure that we achieved this in a highly efficient and effective way.
Managing Partner, Acumen Media Partners LLPl
The girls really liked the handouts and have already read a few of the Lauren Kate books that we have in our library. I think the design was very good as well as the sizing, which allowed the girls to put the leaflets into their planners.
Teacher, Davison CE Girls High School

Random House logo

 

 

AUDIENCE

Secondary school girls aged 11-16 years.

OBJECTIVE

To promote the release of the new Random House book, Teardrop by Lauren Kate.

COMMUNICATION

Handouts were distributed directly to girls aged 11-16. The handouts featured an excerpt from the book and a competition offering pupils the chance to win a Kindle.

OUTCOMES

Handout Reach: 25,000 girls aged 11-16