Project Description

The children got very excited about the poster and the school has now ordered the books from Amazon!!
Teacher, Maryport Community Infant School
The poster is colourful and will attract the children and parents attention… very nice!
Teacher, Furness Primary School
The children like to keep the posters when we have finished with them, so the best behaved gets to take it home.”
Teacher, St Christophers' Junior School Nursery

 

 

AUDIENCE

Parents with pre-school children (3-5 years) in nurseries nationwide.

OBJECTIVE

To raise awareness of the Random House book range amongst parents of pre-school children.

COMMUNICATION

A2 posters placed in Parentsource information units nationwide reaching parents of nursery children.

OUTCOMES

Poster Impacts: 540,000
Poster Research: 340,500 parents