Project Description

Our students love the Royal Mail poster. It’s very striking in our common room!
Teacher, Skinners' Academy
The handouts suit the poster and no doubt will give the students considering apprenticeships much to think about.
Teacher, King's Oak Academy
The leaflets link well with the poster, they were very memorable and the students have been taking notice of the bold poster since its display.
Teacher, Asthon Park School

AUDIENCE

Students aged 16 years and above.

OBJECTIVE

To create and increase awareness of career opportunities in engineering through the Royal Mail apprenticeship scheme and build aspirations to enter this fast paced and extremely rewarding industry and company.

COMMUNICATION

6-sheet posters displayed in targeted school sixth forms reaching students aged 16 yrs+.

 

Handouts distributed to students aged 16-19 yrs in targeted school sixth forms.

 

1 HTML email to participating schools.

 

OUTCOMES

Poster Impacts: 18,000

 

Poster Reach: 2,100

 

Positive feedback for poster design and apprenticeship promotion from teachers and students.

 

46% unique opens of the HTML email and 8.7 views per user, indicating that the email was forwarded on within the school establishments.