Project Description

“The RSPCA poster is bright, exciting and catches the eye! Thank you! The children loved the activity sheets and I am sure they will enter the competition.”
Teacher, Broadway Junior School
“The RSPCA activity sheets are fun to do and the prizes that are on offer look great! The children also really enjoy cooking.”
Teacher, Great Staughton Primary Academy
“The RSPCA poster was really informative and eye-catching. The head teacher really liked the subject matter.”
Teacher, Galliard Primary School

AUDIENCE

Primary school pupils aged 4-11 year olds and their parents and teachers.

OBJECTIVE

To raise awareness of the RSPCA Junior Compassionate Cooks Competition and to encourage them to enter the cooking competition.

COMMUNICATION

A0 posters displayed in communal areas in primary schools nationwide and A4 printed resources distributed directly to pupils aged 4-11 years old. The activity sheet included details about the competition and also included information to help raise awareness of the RSPCA Assured foods and to make children more aware of where their food comes from. Supporting digital content for pupils and teachers was also featured on Squizzes.com.

OUTCOMES


Increased awareness among target market.
• Reach: 28,757
• Handout Reach: 17,280