Project Description

“This poster was successful in raising awareness of the Monster Family film because the children were all excited to see the new poster and talking about wanting to go and see this film.”
Teacher, Crudie Primary School
“The pupils are interested in the movie and the activities have plenty of things to do. The handouts helped raise awareness of the Monster Family film because it is bright, colourful, has a lot of information and captured the children’s interest.”
Teacher, Allen Edwards Primary School
“The poster definitely attracted the children’s attention and they can now look out for it in the cinema. The poster is in a busy area and attracted both parents and pupils.”

Teacher, Francis Askew Primary School

 

 

 

 

 

 

AUDIENCE

Primary school pupils aged 4-11 years old and their parents and teachers.

OBJECTIVE

To raise awareness of the new Monster Family film and to keep the movie top of mind in the lead up to the release on SkyCinema & in cinemas. To engage with pupils and promote the competition.

COMMUNICATION

A0 posters displayed in primary schools nationwide and A2 Competition sheets distributed directly to pupils aged 4-11 years. In addition, supporting digital content about the competition was showcased on Squizzes.com along with the new movie trailer.

OUTCOMES

  • Poster reach: 161,868
  • Impacts: 8 million
  • Handout reach: 155,280