Project Description

  • The fault in our stars poster and handouts
  • The Fault in our stars poster
  • The Fault in our stars poster and handouts

When I asked our Librarian whether the book was popular, she rolled her eyes and looked heavenward -“I can’t get enough copies in because students are so taken by the story.” When some of the postcards were put on display in the library, students bombarded the Librarian for their own copy. This is probably the most popular promotion from JazzyMedia that we have had to date.
Teacher, Cockermouth School
This poster appears to be quite popular as we have a number of enquiries from students who wish to have it after the campaign has finished. It is in a position where there is quite a lot of foot traffic and so will get seem by everyone.
Teacher, The Dean Academy
Very exciting campaign! It’s been a popular book with students!
Teacher, Newsome High School & Sports College

20th century fox logo

 

 

AUDIENCE

Secondary school pupils aged 11-16.

OBJECTIVE

To create awareness of 'The Fault in our Stars' amongst students and to encourage them to see the film.

COMMUNICATION

A0 posters located in communal areas of the school to spark discussion about the film and A6 postcards distributed to KS4 pupils aged 14-16 years.

OUTCOMES

Poster Reach: 519,500 11-16 year olds
Postcard Reach: 220,000 14-16 year olds

Our research showed:

  • 83% of students spoke about the film with their friends, parents, siblings or via online/social media.
  • 82% of students recall seeing the poster, viewing it an average 55 times over the two week campaign.
  • 76% intend to view the film.