Project Description

The poster has created quite a stir in conversation as the dinner queue goes straight past it. There has been a lot of staring and pointing at various parts of the poster as the children go past while chatting.
Teacher, Barley Mow Primary School
The poster is displayed in our community area so in a great place for inspiring conversation.
Teacher, Pike Fold Primary School
Pupils enjoy completing the puzzles. All the children are looking forward to seeing the film.
Teacher, Little Paxton Primary School
Our pupils are really excited and can’t wait to build their own Boxtroll.
Teacher, Linacre Primary School

keep britian tidy logo

 

AUDIENCE

Primary school pupils aged 4-11 years old and their teachers.

OBJECTIVE

To encourage schools to take part in The Big Boxtrolls Recycling Week Challenge and to teach pupils about the three R's - reduce, reuse and recycle, in a fun and engaging way.

COMMUNICATION

A0 posters were displayed in communal areas with supporting activity sheets for the pupils plus lesson packs delivered to teachers. In addition, digital content was featured on Squizzes.com.

OUTCOMES

Reach: 57,609
Handout Reach: 53,700
Schools Receiving Resources: 202