We are pleased with the campaigns delivered through JazzyMedia to 14-19 year olds. Promoting the construction industry as a positive careers option for young people is a key message for CITB and through Jazzymedia we have been able to communicate directly to our target audience of students.
This is a positive campaign for our students! It provides a positive feel amongst the students as it confirms that work is coming to our area. It is also inspiring them to consider a career in the construction field when they discuss or think about careers.
The poster is nice and bright and I’ve seen many students stop and read it as they walk by. The students really like the bookmarks too!
Our students in years 11 and 12 were particularly interested in this campaign.