Project Description

The GoGo squeeZ handouts and samples are something different and free for the children to try. Our parents really liked the money off voucher!
Teacher, St Clements CE Primary School
The kids loved them, thank you! The GoGo squeeZ samples were yummy and the face hangers were very funny.
Teacher, Prince of Wales Primary School
Our pupils enjoyed trying new things and the packaging was child friendly. The children liked the product, there is a Tesco close by and everyone likes a bargain. It also gave the child a chance to try something new without the parents wasting money.
Teacher, Heath View Academy
Our pupils loved the GoGo squeeZ samples and told their parents straight away.
Teacher, Cayley Primary School

AUDIENCE

Primary school pupils aged 4-7 years old and their parents.

OBJECTIVE

To raise awareness of the GoGo squeeZ fruit and yogurt products amongst primary school pupils and parents.

COMMUNICATION

Product samples and face hangers with money-off voucher were distributed directly to the Key Stage 1 pupils in our network of primary schools within close proximity to Tesco stores. The free samples and face hanger handouts with money-off voucher created engagement with our parents as they liked that their children were able to try the product before purchasing.

OUTCOMES

Increased awareness among target market.

  • 97% of children recalled receiving GoGo squeeZ samples
  • 83% of children liked the GoGo squeeZ yoghurt and/or fruit snacks and would like to eat it again
  • 65% of children talked about or showed GoG squeeZ to their parents
  • Number of samples distributed – 260,695
  • Number of leaflets distributed – 133,540