Project Description

Parents visiting nurseries          

Working with over 1,600 nurseries, pre-schools and children’s centres, we directly reach over 174,000 parents and carers (80% housewives with kids).

Dwell time at our nurseries is around 40 minutes per week and mums have told us that it is the ideal place to receive information, coupons and samples for themselves and their families.


There are 1.39 million pre-schoolers aged 0-5 in 28,323 nursery schools, playgroups or day care.