Project Description

“The children recognised the characters immediately; there was lots of pointing and discussing. There’s a good cinema nearby and half term is approaching! I am sure they will be going to see Top Cat.”
Teacher, Firs Farm Primary School
“I have overheard the positive comments, laughter and a desire to see the Top Cat film. It is a great advertisement campaign!”
Teacher, Flamstead End Primary School
“They are excited about seeing the new Top Cat movie especially in the half term holiday.”
Teacher, St Chad's Patchway CE Primary School

AUDIENCE

Primary school pupils aged 4-11 years old and their parents and teachers.

OBJECTIVE

To raise awareness of the Top Cat movie and to encourage it to be top of mind for pupils during the half term holiday. To engage with pupils, using the activity sheets to learn more about the story and the characters.

COMMUNICATION

A0 posters displayed in communal areas in primary schools nationwide and A4 printed resources distributed directly to pupils aged 4-11 years old. In addition, supporting digital content was featured on Squizzes.com.

OUTCOMES

Increased awareness among target market.

  • Reach: 19,950
  • Handout Reach: 19,950